It’s that time again! The holidays are a great time to tell the important people in your life just HOW important they really are to you! How many times have the Holidays slipped by without you sending out any holiday cards? You had great intentions. You may have even purchased the cards! (Admit it, you know you have a box of unopened holiday cards stashed somewhere!) But you just didn’t get around to gathering up all your addresses, writing out the cards, addressing them, buying postage and getting them in the mail box.
Avoid the holiday stress this year and get started early!
Here are some things to think about to help you be prepared this year!
- Who do you want to send cards to? (Customers, family, friends, business partners?)
- How many different cards do you need? Would you like to send a different card to your family and friends than you would to your customers and others?
- Do you want to include photographs on your cards? Do you have the photographs done yet? If not, get them taken as soon as possible!
- Where are all your names and addresses? If you don’t have them all in one place, do that now. For more suggestions on how to organize your contacts, check out this post.
More on using photos in your cards
If you don’t want your card to get lost in the shuffle, include a photo! People love to get and display cards that have photos of real people! One of your goals in sending a card should be to further your relationship with the recipient, and you can do that by including photos of you, your family, pets, your office staff or team, etc.
A special note to businesses sending cards — remember, people do business with those they know, like and trust. Send a card that helps them get to know you better. Don’t be afraid to use a fun picture! Holiday cards should not be an advertisement for your business. Holiday cards give you an opportunity to express appreciation and gratitude!
By the way, if you want your cards to be displayed, remember that vertical cards stand up much better than horizontal cards.
Be the First or the Last card people receive! If you want to be the first card people receive (a great way to stand out), consider sending your cards the week before Thanksgiving and using a general “Giving Thanks this Season” type card! Your card will be displayed for a longer period of time (provided you use a card worthy of displaying) and people will remember it.
An alternative approach is to be the last card people receive. Send a Happy New Year card sometime during the first week of January. You will probably be the only card they receive at this point! This gives you the opportunity to wish people a happy, healthy and prosperous New Year without worrying about who celebrates Christmas.
We’d be honored to help you with your holiday cards this year! Contact us to send a free card and check out our easy to use system!
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