Have you ever heard of Tom Hopkins? Tom Hopkins is the #1 Sales Trainer in the world. He is a sales legend and sending cards is one of his most powerful sales tools!
Here are just a few examples of ways you can use greeting cards to build relationships with your clients, prospects and referral partners:
- Thank you for talking with me on the telephone.
- Thank you for meeting with me.
- Thank you for your business.
- Thank you for your kind referral.
- Thank you for taking your time to consider letting me serve you (after first refusal).
- Thank you for taking your time to analyze my services (after they buy from someone else).
- Thank you for the excellent service you have provided for me.
- Thank you for using our service/product (sent at one year anniversary).
If you are a business owner or an independent sales or service professional, you already know that people do business with people they know, like and trust, and REMEMBER. When someone is ready to make a buying decision or give a referral, it does not matter how much you are liked and respected if they don’t remember you. What if you sent one card every other month to your top 60 customers (a birthday card, thank you cards, a thinking of you card, holiday cards, etc). How many more customers might that generate for you per year? Do the math!
At a presentation to a group of 40 realtors, the group was asked, “How many of you currently send cards to thank your customers?” Only 2 out of 40 raised their hands. The next question was asked: “What is a customer worth over their lifetime?” The answer: $4000 … a very small amount. This means that:
- Most of the realtors did not consider a person a source of revenue after the first sale.
- They don’t do any kind of follow-up that could lead to referrals or repeat business.
People such as realtors, small business owners, loan officers, consultants, and sales professionals can use this ridiculously simple system to double or triple their business in one year simply by making their customers feel special and cared for. Send out one unexpected card a day and watch your business transform in a year!
“People will forget what you said, people will forget what you did,
but people will never forget how you made them feel.”
It’s very easy to stay in regular touch with even large numbers of people. With the click of a mouse, you can import contacts from other databases, set up contact groups, and establish customized campaigns…or you can send one card at a time.
Our system is the perfect mechanism for businesses to:
- Build relationships, customer loyalty and retention.
- Create top-of-mind awareness.
- Differentiate businesses from their competitors.
- Make customers or employees feel appreciated and acknowledged.
- Increase warm market referrals.
We offer a simple and professional way for businesses to follow up with their customers, vendors and associates. A customer who feels appreciated will continue to do business with you. They will also refer others to you.
You can now even include a gift or gift card with your greeting cards — a great way to express special appreciation for a referral, a good deed, or a job well done. In addition, you can now send an actual gift. The card is placed in a see-through envelope which is inserted into the box that contains the gift. So the gift is delivered with your handwritten card inside it!
You can create campaigns that will automatically send out thank you cards, birthday cards, holiday cards, promotional postcards, and more. The campaign system does a “mail merge” of the recipient’s name to personalize the card. We’ll show you how to set up a campaign for your business in just minutes. You can even personalize each individual card anytime before its scheduled date to go out.
How does this work? Here’s an example… Let’s say you sell insurance. You decide that when someone buys a policy from you, you will send a pre-created 4-piece campaign of cards to your new customer. You will send a Thank You Card, a Birthday Card, a Holiday card, and an Anniversary of Policy postcard. Once you’ve set it up, the system will automatically mail it for you on the designated date. You would probably set up the Thank You card to be mailed immediately, the Birthday card to be mailed 7 days prior to the customer’s birthday (a date you’ve entered into the customer record), the Holiday Card to be mailed December 1, and the Anniversary postcard to be mailed on the customer’s Anniversary of Policy date (another date you’ve entered into the customer record). Once you click SEND for this 4-piece campaign, the system handles the rest.
Intrigued? Click here to send a free card to check it out (or contact us and we’ll be happy to walk you though)! We’ll even send you a card so that you can check out the high quality of our products. You have nothing to lose and only increased business to gain!