I don’t think I’m going out on a limb here by making this statement — everyone likes to be appreciated. Whether it’s acknowledging a charitable donation, saying thank you when someone opens the door for you, or receiving a card in the mail thanking you for doing business with someone, the results are similar. You feel good! Based on the Universal Law of Attraction, if you make others feel good that positive energy will come back to you ten-fold.
We wrote a blog article a little while back about Perceived Indifference, which is one of the reasons so many businesses lose customers each and every year!
Perceived indifference is when your customers think you don’t care about them, that they aren’t important to you or your business. It doesn’t matter if this isn’t the reality — remember it’s called “perceived” indifference. Sixty-eight percent (68%) of your customers will leave you because they don’t know that you actually do value them!
“I don’t have time.” “I have good intentions, but then I forget.” Sound familiar? Check out the 2 minute video below to learn how a car dealership gets 70% referral business from a simple follow-up system that includes a simple Thank You! If you’re interested in learning more (and checking it out with no obligation, please contact us!)