This blog post is from Michael Sparks, AMSOIL Direct Jobber.
You may or may not know but I have been in business in 2000. I had started in business with the goal of giving my customer the best experience possible with our products and customer service. When I first found SendOutCards, I was already in the habit of thanking my customers for their business. With the SendOutCards system what I found was a more effective, more efficient and easy way to let my customers know how much I appreciate their business.
Recently one of the AMSOIL Corporate Regional Sales Managers wrote an article detailing how important it is to give thanks to your customers. I would agree 110%. I have talked with several of my customers and they say I’m the only vendor that sends cards. Isnt’ that a great idea, sending a personal message of gratitude for their business delivered via the mail will get their attention, and you will be the only one doing it.
Below you will see an expert from the article that was featured in our AMSOIL Dealer magazine.
Steve LePage, AMSOIL Western Regional Sales Manager. November 2011
When you make a sale, a verbal “thank you” is almost automatic. Sometimes it can even be perceived as less than genuine. Should you do more? Absolutely. I am not saying the words are not sincere, but words carry less weight than a gesture does as an act of appreciation. Take the time to send a thank-you email or an e-card. Better yet, go back to the old reliable: an actual handwritten thank-you card.
A handwritten thank-you card shows that you’re willing to take the extra time out of your day to show your appreciation. Sign your name and make each card personal to the customer if possible. Send them to thank people for purchasing a product, or just to thank them for being your customer. You may even wish to send thank-you notes to prospects you have met with who have yet to commit as registered customers. Make this a rule rather than an exception. It will require some quality time, but you will be setting yourself apart from your competitors.
Set a goal of sending something each day that requires a thank-you card be sent, then make sure you send it. When it comes to sending a handwritten thank-you card, there are a few basics you’ll want to remember.
Be prompt. Timing is crucial if you want a thank-you note to really make an impact. Procrastination can lead to missing the opportunity altogether.
Send the card when the memory is still fresh in your customer’s mind. It’s best to respond within 48-72 hours of a meeting or sale. It will bring back the memory of the meeting or sale and serve as an anchor in conforming the good feeling your customer had at that time. It confirms that he or she made the right decision to choose you as a supplier.
Be professional. Write your note on quality stationery or in a quality card using your best handwriting.
Be specific and brief. Specially identify the event for which you’re thanking the individual. Whether it was a meeting with a prospective commercial account or a purchase from one of your retail accounts or Preferred Customers, explain how the event or gesture is meaningful to you. Try not to exceed 100 words. Be real. You might suggest a future meeting, an informal lunch or getting together at an upcoming event just to keep the recipient informed. If you have a more established relationship, include a more personal note related to the event prompting the thanks.
Go back to basics. Say “thank you.”
You may thank yourself later.
Again, if you are a business owner or a sales person and would like an easy way to stay in front of your customers on a regular basis then take a look at SendOutCards. It works.
As a departing note, I will leave you with this statistic.
- Average company loses 50% of its customers every 5 years…Cost of replacing them can be 6-7 times more expensive.
So what will you do to keep your customers? Maybe it’s time to take a look at SendOutCards!
Michael Sparks, AMSOIL Regency Direct Jobber