Consider this….someone comes home from work and the first thing they do is go out to the mail box. These days, this is a painful experience, so painful that most people hate to even open it. The mail box is full of bills, advertisements, and junk mail offers for stuff they do not want or need.
The person pulls all the junk out of the box and rifles through it on the way back to the house. What are they looking for? What do they really want to see?
Trust us, they want some type of actual correspondence from someone, anyone. They want Personal Mail addressed to them from an actual someone! The don’t want an offer, they don’t want a sales flyer. They want to be acknowledged and appreciated.
As a business owners, we buy all kinds of products and services. Guess what? Our mail box is not overflowing with correspondence thanking me for my business. It’s filled with junk. Though when we do get a show of gratitude from someone that We’ve done business with, it sticks with us (our carpet guy was the last one we got). That feeling that someone took the time to say “Thanks for your Business” makes us feel important, valued. This business is not only likely to get repeat business but referrals.
Gratitude and appreciation are why we got involved with SendOutCards. As business owners we have always tried to show our customers that we care. With SendOutCards it’s easier than ever. Where else can you choose your card (from the comfort of your home), type what you want to say and then just click send? From there SendOutCards prints, stuffs, stamps, addresses and sends the card for you — all within 24 hours! In a couple of days that person gets a real greeting card in the mail. The card is addressed to them with a real first class stamp. You can even write the card in your own handwriting and include your own signature!
Next time you are thinking of ways to retain your current customers and increase your referrals, think about sending them a heartfelt appreciation that they can hold in their hands, read your personal message and feel good about doing business with you.
Thanks for reading this post!