Scary Business Statistics:
- 79% of all leads generated at a trade show aren’t followed up.
- Only 3% of our mail is personal…how do you feel when you walk out to the mailbox and see a personal card addressed to you? Your clients/prospects are no different.
- The average company loses 50% of its customers every 5 years… the cost of replacing them can be 6-7 times more expensive.
- A 5% increase in customer loyalty will yield 20%-80% to our bottom line profit…Much wiser to spend money on customer retention than acquisition.
- For every month that we don’t contact or communicate with our clients, we lose 10% of our influence.
- 82% of all homeowners can’t tell you the name of their Realtor if they bought their home more than two years ago.
- Just saying thank you to our clients…particularly new clients even with only a phone call to do nothing more than saying thank you…(do not try to sell on this call) it will increase your business by 17%.
- 95% of our customers will purchase from a competitor even if you provide a great service on an impulse.
What do these statistics tell you? What kind of simple action plan can you put in place to make a substantial difference in your business? What if you could send your customers a personalized Thank You card for as little as .62c plus postage? That card could include your own handwriting and signature! Do you think that might make you more memorable? Better yet – what if you could set up a campaign of personalized cards that would automatically be sent (on a schedule you determine) to your customers, allowing you to touch them numerous times a year? Do you think that would make them remember you and believe that you really do value their business? That statistics tell us it absolutely would! Contact us today and let us show you how to put in place some very simple and cost effective appreciation marketing techniques that will help you retain your current customer base and grow your business!